As part of their 2 week program at UBC Camps International, students get to experience Whistler, BC in the most exhilarating way possible -- flying across a zip line amidst the treetops!
Our promotional film captures the action -- but more importantly -- tells the experience from the perspective of several 2012 campers. With commercial work like UBC Camps we are always looking to find the most emotionally engaging, most human angle. Having these campers share their initial hesitation and fear, followed by excitement and triumph is the best way to show this activity as a thoroughly engaging, emotional experience. Actions are nothing without the feelings of those living them and this is something we very much value in our work at Picture and Color Media: the exploration of human triumphs.