Treatment for ADA opening Video.
An introduction brand film highlihgitng the values of Abu Dhabi Awards. We introduce our hero, a young aspiring male is walking through Abu Dhabi. His journey leads him to witness acts of goodness in people's every day life, the subtle moments that make them have goodness. These moments are captured through the eyes of our hero. As he goes through the journey he gets more and more inspired, and you gradually start to see it on his face expression. The film will be captured as though a journey through a day.
I would like to also try and capture some real moments of goodness when on location in Abu Dhabi. These will help to add the feel of reality and honesty and make the overall feel more inspirational.