Award-winning motion graphics studio Bait Studio has designed and produced the title sequence for ITV2’s new supernatural drama, Switch. The six-part series, which debuted on ITV2 this week (Monday 15 October) is a new home-grown drama about a group of twenty-something witches who are trying to make their way in the modern big city while also coming to terms with their magical powers.
Bait worked closely with the series producer Touchpaper Wales throughout the creative process. The stop motion sequence, which Bait shot on the Switch set, centres around the spell book that is integral to the show. The sequence needed to be quirky and colourful and reflective of the characters’ personalities, represented by the four elements (Earth, Air, Wind, Fire).