Starring Richard Beckinsale, this is one of our early campaigns for Asda. The end of the track 'Tap Tap' was later used as the Asda nemonic and appeared on Asda commercials for 40 years.
The New Seekers' "I'd Like to Teach the World to Sing" began life as a Cook-Greenaway collaboration called "True Love and Apple Pie", recorded by Susan Shirley. The song was then rewritten by Cook, Greenaway, Coca-Cola account executive Bill Backer, and Billy Davis, and recorded as a Coca-Cola radio commercial, with the lyric "I'd like to buy the world a Coke and keep it company." First aired on American radio in 1970, it was also used as a TV commercial a year later, sparking public demand for its release as a single. Reworked, again, to remove the references to the brand name, the single climbed to UK #1 and U.S. #7 in 1972.