This is only a part of an interactive video experience. The way it worked started with a broadcast TV ad that served for two things, first to communicate the product news "Speed Stick DNA is the first deodorant that adapts to you" Hence the MIB -icons of the brand, adapt to the physical appearance of our hero when he applies it, and also served as a story teaser for the viewer to continue the story online (which unfortunately I don't have it with me to post it). In the online experience the user could choose which hero to follow and have different experiences with each one. For instance, the user could play a videogame while the Afro hero was waiting for the traffic light change to green, or click on a random character to know his thoughts, dreams or desires. At the end, it was a story that just as the product benefit, adapted to the user.