DE JA VU MEDIA INC.'s Michael Robert produced this wacky campaign for Taco Bell. The challenge: the TB franchise owner (who owns more than 100 stores) really wanted to use former Broncos wide receivers Vance Johnson, Mark Jackson, and Ricky Nattiel - The Three Amigos - in his ads. Most of Taco Bell's current demographic did not know who the Three Amigos were because most were not born until after the late 80s which was when these three Broncos players had a national presence. "We had to have a little fun re-introducing them to the market place." Michael learned the Red Scarlet camera in order to give this spot a spectacular look. Kuddos to Chad Roark and Max Barbanell for helping make it all come together.
Michael also helped brand this campaign with in-game promotion at Bronco home games.
Production: CBS4 Creative Services
Producer/Director: Michael J. Robert
Graphics: Chad Roark
RED Operator: Max Barbanell
Actors: Tyler Cole, Wondrae Hart, and Dean Satriano
Also featuring: Vance Johnson, Mark Jackson, and Ricky Nattiel