IT’S ABOUT TIME.

From the start, 2(X)IST set out to provide cutting-edge styles for men who want to feel and look their best. And that mission was accomplished by developing unique design innovations that addressed men’s needs and complemented their active lives. Almost thirty years later, those same game-changing innovations are now iconic design elements that make their way into everything 2(X)IST creates. The intent remains the same—namely, providing forward-thinking fashions for a confident, modern man—but now 2(X)IST is making time to fit into your life 24/7/365.

Introducing 2(X)IST WATCHES. The same attention to materials, technology and design that you expect from 2(X)IST is integrated into every timepiece. It’s what’s next for 2(X)IST, with the promise to deliver a watch with high design, superior value, and peak performance. All because you never forget your first time…

When the time came to translate 2(X)IST’s iconic design elements into watches, a collaboration was forged with renowned designer Jason Wilbur, whose innovative and award-winning creations—from automobiles to musical instruments to timepieces—are lauded around the globe.

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