Great little football kid in this spot. Directed by Dom & Nic through Outsider, who are always inspiring to work with.

The account team insisted Paul Weller would never let us use 'A Town Called Malice' because 'he doesn't do ads'. But Dom & Nic know him, so they gave him a bell. Not a problem, as long as we delivered a sackload of Clark's Originals to Paul Weller's house the following day. Lovely stuff.

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