INNOVATION IS MADNESS is a Semifinalist in the $200,000 GE FOCUS FORWARD Filmmaker Competition. View more Semifinalist films at,

Pliny Fisk III was one of the founding members of the green building movement. In 1975 he co-created the Center for Maximum Potential Building Systems, a non-profit education, research, and demonstration organization specializing in life cycle planning and design. Shooting a video series for the US Green Building Council, we were introduced and subsequently fell in love with Pliny and his merry band of crazies. CMPBS has not only become a collaborative model for invention, but a physical space for innovation to happen. It's time for the inmates to run the asylum.

Full Credits:
Director: Mark Decena

Cinematographer: Matt Notaro
Editor/Colorist: David Carrillo
Associate Producer: Forrest Pound
Executive Producers: Teri Heyman, Michelle Moore

Sound Mix: Casey Boyle, Nay Villanueva
Music: “She Ate the Fly” Ed’s Redeeming Qualities, Rounder Records
Plenitude renderings: Blake Smith
VIBE renderings: Elena Carey, Cassidy Ellis, Lovleen Gill Aulakh, Gurushabad Khalsa
Additional Photography: Blake Gordon

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