Does Brainstorming Work?
This is the question psychologists have been baffled by for nearly half a century and we’re still on the path of discovering whether brainstorming is a technique that extracts the best out of people or if it’s a method that suppresses creativity.
Journalist and author, Jonah Lehrer, argues that brainstorming produces less original ideas than those people who work by themselves. From Alex Osborn, the father of brainstorming, to Charlen Nemeth, Jonah explains why brainstorming just doesn’t work.
Charlan Nemeth et al. study
Rossiter & Lilien
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