Scott Cook
Founder, Chairman and Chief Design Officer, Intuit Inc.

Mr. Cook co-founded Intuit Inc. in 1983 and now serves as the chairman of the Executive Committee of the board as well as chief design officer. Before founding Intuit, Mr. Cook managed consulting assignments in banking and technology for Bain & Company, a corporate strategy consulting firm. Prior to Bain, he worked for Procter & Gamble, the household products giant, in various marketing positions, including brand manager, for four years. Mr. Cook is a member of the board of directors of eBay, Procter & Gamble, The Asia Foundation, the Harvard Business School Dean's Advisory Board, The Center for Brand & Product Management at the University of Wisconsin, and the Intuit Scholarship Foundation.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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