Finalist at PromaxBDA Global Excellence Awards 2013 "Best General Channel Image Campaign".
DMAX won the European Eutelsat TV Award in 2014 for “Best Lifestyle TV Channel” of the year for its innovative brand strength and outstanding content. Back in the days, our aim was to create a playful and witty visual identity and tone of voice for the channel, consistent across all communication points: on-air, off-air and online, to embrace DMAX’s positioning as "The new channel for men with more than one thing on their mind". Our promos and marketing campaigns delighted our viewers, boosted channel ratings and received several nominations and shiny awards. As Brand and Creative Manager, I led the channel's creative team from 2011 to 2014.
Brand & Creative Manager for Discovery Italy: Silvia Morganti.
Brand & Creative producer: Ivano Scuderi
Director: Daniel Benmayor.
DOP: Juanmi Azpiroz.
Music and Sound design: Carlos Zarattini.
Post-production: Green Movie.
Production Company: Mercurio Cinematografica.