The coronavirus pandemic is the kind of unpredictable, global catastrophe of staggering proportions that comes perhaps once in a hundred years. What started out as health crisis, has quickly developed into an economic crisis spurring social unrest across the world. And yet, despite the widespread distress, the picture is more complex than it may seem. For some companies, the crisis has and continues to, provide opportunities for new growth.
Every crisis while deeply unsettling, contains the seeds of opportunity. Nitin Rakesh, a visionary business leader and CEO of Mphasis and Jerry Wind, an award winning academician, Lauder Professor Emeritus and Professor of Marketing at Wharton will discuss their book ‘Transformation in Times of Crisis’ to help individuals and businesses transform any crisis into opportunities by applying the eight principles and an analytical framework to their own unique situation. To help one navigate crises in the post-pandemic world, the authors will outline the principles and tools in the book, and guide one through the current crisis and prepare business leaders for the future by transforming the way they think and work and seek out opportunities for long-term value creation.