It’s rare to find a company steeped in as much history and tradition as Norton & Sons. Founded in 1821, it is one of the oldest tailors on Savile Row. While Norton & Sons knew the strength of their heritage, new Director Patrick Grant recognised the importance of building engagement with a modern generation of young customers who also appreciated fine British tailoring.
This film features footage from a BBC documentary, which tracked the brand identity development process, and ends with the mood film we created for the brand.
Moving Brands continues to work with Patrick to develop a brand both respectful of the past, in tune with the present, and adaptable to the moving world.