Organic created a single, 3D, online ad unit that allows users to explore features while riding a virtual Jeep Wrangler Unlimited across a topographical map. I hired a driver and a Jeep Wrangler and recorded most of the sounds on location.
Sound Design by Michael Madill, Madsound
Winner of the 2009 IMA Award for Internet Trial Recruitment
Winner of the 2008 Applied Arts award for Interactive Media