Matt Mason
Co-founder, Wedia; author, The Pirate's Dilemma
Matt Mason began his career as a pirate radio and club DJ in London, going on to become founding Editor-in-Chief of the seminal magazine RWD. He recently founded the non-profit media company Wedia with his wife Emily. His new book, The Pirate's Dilemma: How Youth Culture Reinvented Capitalism, came out on January 8th in the U.S. In 2004, he was selected as one of the faces of Gordon Brown's Start Talking Ideas campaign, and was presented the Prince's Trust London Business of the Year Award by HRH Prince Charles. He has written and produced TV series, comic strips, and records, and his journalism has appeared in The Observer Music Monthly, VICE, Complex and other publications in more than 12 countries around the world. He lives in New York City and blogs at

Jerry Michalski
Founder, Sociate
As a guide to the relationship economy, Jerry Michalski (ma-call-ski) helps companies develop strategies that build authentic, productive relationships with their customers as well as among their employees. Usually, this requires a blend of corporate strategy, social dynamics and social software. Jerry's principal consulting clients are the Institute for the Future (IFTF), McKinsey & Company and the Deliberative Democracy Consortium. He also works with companies such as Target, Procter & Gamble and IDEO, as well as advising a number of startups. His perspective was formed over 12 years as a technology industry analyst, first for New Science Associates (a company like Gartner) and later writing Esther Dyson's monthly newsletter, Release 1.0. Jerry earned an MBA from the Wharton School and a BA in economics from UC Irvine. Jerry was raised in Peru and Argentina and speaks fluent Spanish and German -- and pretty passable French.

Hank Perritt
Professor, IIT Chicago-Kent College of Law
Henry H. (Hank) Perritt is Professor of Law at Chicago-Kent College of Law, where he also served as Dean from 1997-2002. His interests lie at the intersection of law, technology and public policy. He served in the Ford Administration as Deputy Under Secretary of Labor, and on President Clinton's Transition Team, where he drafted principles which formed the core of the 1996 Electronic Freedom of Information Act. More recently, he has been exploring how the popular music industry will evolve in response to a revolution in the technologies for recording and distributing music, and has written articles defining production and consumption functions for "indie" music, and arguing that copyright and digital rights management can play only a modest role as new business models emerge. Perritt is the author of, among other, Law and the Information Super Highway, and Trade Secrets: A Practitioner's Guide. He was the Democratic candidate for the U.S. House of Representatives in the 2002 general election in the 10th Congressional District of Illinois. In his spare time, he is a private pilot, a sailor and a songwriter.

The IIT Institute of Design Strategy Conference is an international executive forum addressing how businesses can use design to explore emerging opportunities, solve complex problems, and achieve lasting strategic advantage.

Global businesses increasingly appreciate how design and design thinking can provide them with high-level, strategic value and competitive advantage. In an intensely competitive market, with ever more diverse and demanding customers, executives are often left unsure of exactly what products, communications and services to create for what segments of the market. Design, with its ability to understand users, redefine problems and create systemic, human-centered solutions, can help companies better understand their customer's daily lives, and lead directly to valuable (and valued) offerings that are effectively tailored to their market.

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