Watch this latest interview with Michael Honig of Honig Vineyard and Winery as he stopped in at The Lifford Grand Tasting. Enjoy!
At the age of 22, Michael Honig took the reigns of his struggling, family vineyard and winery. With an old meat locker for an office, a shoebox marked "miscellaneous" for an accounting system and no training, he began canvassing the streets of San Francisco, selling wine and delivering it himself. As president of the winery, he has built a strong team and transformed the business into a success. With his seemingly endless energy, Michael is often referred to as "the James Brown of the wine industry" and spends 75% of his time out in the world introducing people to Honig wines.
A leader in sustainable farming, he chaired the first California initiative to develop a "Code of Sustainable Winegrowing Practices," a voluntary program establishing statewide guidelines for sustainable farming and winemaking. He is also involved in an innovative pilot program that trains yellow lab puppies to detect vine mealy bugs in the vineyard.
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