Ahead of its time in 2007, Powerade crafted a 3yr digitally centric, fully integrated campaign, which leveraged the brands key asset, Paul O’Connell as coach and mentor to everyday sports people. Digital was used to deliver a deeper, more engaging conversation to the target audience. The brand website URL was integrated onto each execution of the TV during the three year campaign, driving 120,000 site visits.
In addition to an engaging, interactive website, the campaign included the development of a personalised video message from Paul O’Connell which delivered significant viral success, (30,000 registrations), blogging, social media engagement through Bebo, Facebook, You Tube, Flickr & Twitter.
Loading more stuff…
Hmm…it looks like things are taking a while to load. Try again?