In this Being Marketers (BeMa) webcast, we welcomed our special guest Scott Monty. Scott was the first Fortune 10 social media leader when he served as Global Head of Social Media and Digital Communications at Ford Motor Company from 2008 to 2014. So if you work in social media now, you have Scott to thank for paving the way for your job and the value you bring! We explored how marketing has changed in Scott’s career and dive into what he thinks has fallen out of favor. We dipped into ethical marketing practices and what ethical standards are most often violated in marketing.