This is a session recording from the MyCharityConnects Conference by Lee Rose (HR Council for the Voluntary & Non-profit Sector).

Slides: slideshare.net/MyCharityConnects/lee-rose-xtra-xtra-read-all-about-it-effective-e-newsletter-and-email-campaigns

Session description:
Is your e-newsletter headline news or junk mail? Explore best practices and tips for writing amazing e-newsletters that drive interest and funds to your organization! Move your subscribers to take action with messages that are sharp, engaging and compelling. Learn how email metrics can help you improve your e-newsletters and email campaigns.

*The audio is superimposed on the powerpoint presentation.

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