Completing the HUGO marketing tool kit Life was tasked with creating in-store theatre for the launch of the new HUGO fragrance. Working alongside multiple channel agencies including, TVC, Digital and PR Life developed and interactive in-store element, via an Augmented Reality in-store experience.
This was a fragrance category first and a P&G first with over 70 units deployed across Europe, Middle East, South America and Africa. Life has now set the bar for innovation and interactivity in-store, a whole new element within P&G.
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