C9 is Target's new active apparel store at San Francisco's Metreon center. Featuring apparel from Champion, the store is a cross between a Target and a Gap, and represents the company's first move into specialty retail. A Brand Experience Brief by Denise Lee Yohn.
More brand experience briefs: deniseleeyohn.com/brandexperiencebriefs
More insights and information from Denise Lee Yohn: deniseleeyohn.com