CARJACKED consists of 17 BMW cars created by Coll.eo with the Livery editor of the popular videogame Forza Motorsport 4 (Turn 10 Studios/Microsoft Game Studios, 2011,) for the Xbox 360. The CARJACKED series features playable cars after Jackson Pollock, Piet Mondrian, Cy Twombly, Barbara Kruger, Damien Hirst, Maurizio Cattelan, Gerhard Richter, Yayoi Kusama, Sol Lewitt, Julian Opien, Bansky, Frank West, and others. Ten of these cars are currently on display at colleo.org.
This project represents the digital counterpart of the ongoing BMW Art Cars initiative, which began in 1975. French hobby racecar driver and auctioneer Hervé Poulain invited American artist and friend Alexander Calder to paint the first BMW Art Car. Calder was soon followed by several other artists, including Roy Lichtenstein, Frank Stella, and Andy Warhol. Clearly, the relationship between art and cars has a long history. In 1909, Filippo Marinetti hailed the automobile as a symbol of modern life and saw in the racing car a modern equivalent the the Winged Victory of Samothrace. Exactly a century after the publication of the Futurist manifesto (1909), the BMW Art Cars began a massive North American tour, which included the Los Angeles County Museum of Art (LACMA), and the Grand Central Terminal - Vanderbilt Hall in New York City The cars were also exhibited in México, in MARCO, Monterrey, Guadalajara and Mexico City. Finally, in July 2012 a selection was presented by the Institute of Contemporary Arts (ICA) in a Shoreditch car park as part of the London 2012 Festival.
Painstakingly handmade by coll.eo with Forza’s signature Livery editor, these cars are virtual paintings on digital wheels and complement the only available BMW Art Car on Forza Motorsport, Jeff Koon’s M3 GT2.
The digital series of BMW Art Cars finally welcomes Barbara Kruger. For this project, the American artist, who studied with Diane Arbus at Parson’s School of Design and worked at Condé Nast Publication for several years as a graphic designer, art director, and picture editor, has radically transformed an icon of masculinity: a 1988 BMW M5 car. Kruger explicitly addresses the ideologies that drive - no pun intended - car culture. She enhanced the chassis of this Teutonic mechanical beast with her trademark white letters against white backgrounds, but also with white letters against black backgrounds. Her text questions the viewer/driver about consumerism, individual desire and gender role, status and privilege, political issues and power.
Concept, execution, editing by coll.eo.
Coll.eo is Colleen Flaherty and Matteo Bittanti
Disclaimer: This is an art project protected by fair use. It has no commercial goals. It is not an advertising. It is not a video game walk-through.
For additional information, please visit colleo.org
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