Alton Towers Resort teamed up with Britains leading underwear brand, Ultimo to make sure women dont make a boob on the rides this summer.
A group of test-riders donned a variety of Ultimo bras and were put through their paces on several rides, including Rita Queen of Speed and Spinball Whizzer, to test the durability and lift support of bras-and to make sure they were a snug fit.
Morwenna Angove, Sales and Marketing Director for the Alton Towers Resort said: With a number of ground-breaking, world-first rollercoasters at the Resort, we are pleased that their G-force is such a thrill for our visitors. Whilst we understand that in warmer climates women will wear skimpier clothing, the tests show that well-fitted brassieres such as those from the Ultimo range, will help to control the risk of further unprecedented exposures in the future.
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