Directed by Daniel Rieley, this promotional viral for New Look's shoe range involved a guerilla stop-motion shoot in London over 5 days. We wanted to show the shoes enjoying a London-centric social life, drinking coffee, meeting friends, visiting the South Bank and taking a ride on the merry-go-round there.. Oh, and get purchased from a New Look store, of course!
Beautifully shot by Jamie Muir, the viral was also sent out as an Aurasma clip.
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