We were asked to create an innovative way of engaging a social network audience to help promote the launch of the new instalment in Dean Koontz's 'Odd Thomas' book series.

The Odd Thomas 'Odd-O-Meter' app reads the user's Facebook timeline or Twitter account to determine how 'odd' they are by comparison with the words used by Odd Thomas. Results can be shared with friends and followers, whilst providing information on the launch of 'Odd Thomas Apocalypse'.

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