We were asked by channel 4 to produced a 40 and 20 sec promo for this years Barclaycard Mercury Prize. The prize is awarded by a panel of judges to one of the 12 albums nominated. We chose to celebrate the range of music nominated with a mirrored kaleidoscopic treatment. Abstracting each of the covers to create a playful and striking promo that deconstructs the album artwork.
Creative, Motion Graphics: The Studio of Williamson Curran
After Effects: Andrew Gooch
Channel 4 Director: Kate Dunn
Channel 4 Producer: Rory Maclean
Track: Stripe Rhythm by Two Fingers