Visual art experience on a transparent Jaguar XJ
Auditoire created an interactive piece of art to launch Jaguar new engines in China in a unique and luxurious way. Never done before, this digital installation is a genuine combination of creativity and innovation marking a new step in the brand experience. Using a complex combination of video mapping technologies and LED lighting, Auditoire brought to life a real-size translucent version of the Jaguar XJ Ultimate.
The viewers can experience four immersive sequences of driving preferences and style reinforcing an emotional bond with Jaguar without having to physically get behind the wheel.