With all the buzz about social media these days, and with the new Google emphasis on engagement and interaction, are you using Facebook as well as you can to get results? Is learning how to be a better social networker something that you should invest time and money to do?
Having an online presence is imperative in today's marketing environment. The company website remains the focal point for information and interaction, but, more and more, the importance of feeding relevant information to a willing and interactive audience is becoming a mainstay in tactical marketing.
Facebook is the most popular social networking tool today. Even if it does not remain #1 in the future, understanding how to engage is the key. Then, understanding how the many channels open to use for marketing all integrate and drive traffic to the company website is how to capture the attention of customers or potential customers.