Today’s world is one of instant and widespread potential for getting your message out. However, a flash in the pan is usually no more effective than dead air – rather it’s consistency and persistency that wins the communications war. As advocacy organizations we work on awareness, education, policy, and often have partnerships that require our organizations be perceived in certain ways. We actively communicate to the general public, our RARE disease communities, the press, blogs, donors, other organizations, industry, researchers, agencies, etc. It’s important to have an “always on” marketing communications strategy to be strategic about sending your message with every opportunity, no matter how mundane, and to seize opportunities. We'll discuss issues of developing and implementing these strategies, messaging, engaging the press, and the ever-changing balance of online/social media vs. direct personal contacts.
Goal: Participants will understand that every public activity needs to align with and advance the strategic objectives of the organization, and gain insight on how to be more productive in their public contacts