This project, developed by MID for BBDO Argentina and Nike, has its genesis in the idea of measuring, with a seismometer, the vibrations registered in a football stadium during a match and afterwards comparing this data to Richter’s scale. The motion caused by Boca’s football fans was measured as if it were an earthquake. The project took place on 2012 Argentina Cup Final, a match played between Boca and Racing at Bicentenario’s stadium, in San Juan city, Argentina.
Design: MID, BBDO
Technical direction: MID