The renowned Argentinean agency La Comunidad entrusted us with directing an extremely interesting project: the launch of TCL's new LED TV. The idea consisted in introducing a family of five: dad, mom, two kids and their dog.
In three different ads, Dad turns into the tyrant of the family plans when he decides to purchase a LED TV instead of taking them to see the snow for the first time, travelling to Orlando and repairing his own house. The scripts are hilarious! We loved the process of giving life to a family who will soon be experiencing new adventures...

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
Character Design: Pablo Alfieri, Elda Broglio, Yesica Pogorzelsky
Storyboard: Yesica Pogorzelsky
Animatic: Yesica Pogorzelsky & Mariano Farias
Character Modeling: Daniel Bel & Leandro Giorni
Design and 3D Backgrounds: Pablo Alfieri & Elda Broglio
3D Rendering & Lighting: Daniel Bel, Pablo Alfieri, Andres Reisinger & Sebastian Curi
Rigging & 3D Animation: Mariano Farias, Hernán Estevéz, Daniel Bel & Leandro Giorni
Compositing & Postproduction: Sebastian Curi, Matias Mastrogiano & Pablo Alfieri
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2012

Agency: La Comunidad
Creative Director: Fernando Sosa & Ramiro Raposo.
Copy-writer: Nicolás Larroquet & Adrián Rey
Art Director: Kiko Correa
Audiovisual Production: Matías Casto & María Sagemulle
Accounts Director: Sebastián Díaz
Accounts Executive: Rocío De Brasi
Audio: Not Deaf Sound Design
Client: Radio Victoria Fueguina
Client Executive: Diego Kusnetzoff - Pablo Denegri
Product: TCL – Social Phone

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