After we had developed the campaign for the launch of TCL's new LED TV, the Argentinean agency La Comunidad contacted us again to produce three spots for the launch of TCL's new Social Phones.
One of the ads can be watched below (we will upload the other two soon!). In it, the family’s kid, who obviously owns the new Social Phone, doesn’t know whether or not he should accept his mom on Facebook. Will he? Hit the play button and discover it yourself!

Directed by: Plenty
Art Director: Pablo Alfieri
Animation Director: Mariano Farias
Character Design: Pablo Alfieri, Elda Broglio, Yesica Pogorzelsky
Storyboard: Yesica Pogorzelsky
Animatic: Yesica Pogorzelsky & Mariano Farias
Character Modeling: Daniel Bel & Leandro Giorni
Design and 3D Backgrounds: Pablo Alfieri & Elda Broglio
3D Rendering & Lighting: Daniel Bel, Pablo Alfieri, Andres Reisinger & Sebastian Curi
Rigging & 3D Animation: Mariano Farias, Hernán Estevéz
Compositing & Postproduction: Sebastian Curi, Matias Mastrogiano & Pablo Alfieri
Montage & Edition: Mariano Farias
Production: Inés Palmas
Year: 2012

Agency: La Comunidad
Creative Director: Fernando Sosa & Ramiro Raposo.
Copy-writer: Nicolás Larroquet & Adrián Rey
Art Director: Kiko Correa
Audiovisual Production: Matías Casto & María Sagemulle
Accounts Director: Sebastián Díaz
Accounts Executive: Rocío De Brasi
Audio: Not Dead Sound Design
Client: Radio Victoria Fueguina
Client Executive: Diego Kusnetzoff - Pablo Denegri
Product: TCL – Social Phone

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