This webinar, Legal Side of Direct Farm Marketing: Liabilities, Contracting, & Taking it Online, is based on the ALEI resource, Legal Guide to Direct Farm Marketing for Maryland Specialty Crop Growers. To help farmers be better prepared to navigate the legalities of direct farm marketing, ALEI at the University of Maryland Francis K. Carey School of Law, created the Guide to address three major areas of concern for growers engaged in various stages of direct marketing: Preparing to Direct Market, Contracting, and Taking it Online.
After hearing from Maryland farmers about how the COVID-19 pandemic resulted in many folks pivoting to online sales and having to choose the best online sales platform, the ALEI team consulted existing resources and used feedback from growers to create a companion resource to the Guide, a checklist entitled Considerations for Online Sales Platforms. This checklist will help farm businesses keep track of practical questions to ask when searching for an online sales platform for their operation.
You can access these resources and other ALEI resources online at umaglaw.org/about/direct-marketing/. Anyone with questions about these resources and education may contact Megan Todd (motodd@law.umaryland.edu) or Sarah Everhart (severhart@law.umaryland.edu), 410-458-2475.
Funding for A Legal Guide to Direct Farm Marketing for Maryland Produce Growers and the associated education was made possible by the U.S. Department of Agriculture’s (USDA) Agricultural Marketing Service through grant AM190100XXXXG020. Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the USDA.
