In a fifty-minute open dialogue, renowned customer-centricity experts Annette Franz and Chris Brown discuss the ins and outs of instilling customer-centric values in your organization. A customer-centric culture has eight cultural disciplines. Mastery of these disciplines generates continuous alignment and communication across groups. It is critical to the successful delivery of value for customers. Listen to and join in on what undoubtedly will be a vivid and rich conversation.
Both Annette and Chris are seasoned professionals and accomplished authors.
Annette was named one of “The 100 Most Influential Tech Women on Twitter” by Business Insider and is regularly recognized as a top thought leader in Customer Experience.
She is an Immediate Past Chair of the Customer Experience Professionals Association (CXPA), is an Advisory Board Member for CX@UCI, mentors other professionals in this field to help them advance their careers, and is an international speaker and an avid writer; you can find her thought leadership on her own blog and in Forbes, Business2Community, CustomerThink, TechTarget, Quality Digest, APICS Magazine, and more. She is a Certified Customer Experience Professional (CCXP).
Chris is a keynote speaker, author, and CEO of MarketCulture Strategies, Inc., a firm that specializes in working with companies to create customer-obsessed cultures.
He is the co-author of the award-winning book, The Customer Culture Imperative which won Marketing Book of the Year in 2015. His previous post as Marketing Director for Hewlett-Packard provided him with firsthand experience of the challenges facing leaders trying to create a stronger external focus. Chris has consulted with more than 50 of the Fortune 500 companies as well as 100s of SMEs around the world. He also served for 4 years as EVP for the American Marketing Association in Silicon Valley.
He is currently pursuing a Doctorate of Business Administration at Pepperdine University in Malibu, California.