Since the early days of the web, people have created content and only thought about how it was going to appear on a single page. That’s no longer an option. We need to think about all the places and devices where that content could be seen. As the web design world has embraced the topic of content strategy, the conversation quickly turned to the question “How can we make our content do more?”
Having started out working with traditional publishers moving to the web, Rachel has seen first-hand many of the challenges involved in shifting from precise control over the printed page to the flexibility of the digital realm where content can – and should – appear in any number of unpredictable contexts.
In this talk, Rachel will discuss how structuring your content – separately from the presentation of the page – will enable you to use it in more dynamic and flexible ways, without having to duplicate your efforts.
What you will learn:
- Why structured content is necessary for supporting multi-channel publishing and responsive design
- Why structured content isn’t just a technical issue
- How to get started structuring your content
- How to learn more about this increasingly important aspect of the practice of content strategy