December 8th and 9th - Basel Weekend - Downtown Miami!

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May 14th, 2012 - Alex Omes & Emi Guerra principles of GO BIG Productions and producers of Masquerade Motel Miami, Back In Black and The Surfcomber Pool Parties announce their newest concept the UR1 Festival. Taking place December 8th & 9th 2012 in Downtown Miami during the 11th annual Art Basel Miami Beach, the most prestigious art show in the Americas. Additional location details and lineup will be announced in phases throughout the Summer.

What makes UR1 different?

UR1's concept has no genre or design limitation. Where festivals and events have a programming formula that they will not deter from; UR1 will forever be morphing and evolving to adapt to the cutting edge trends of music & art. UR1 is Your Generation Music Festival - contemporary and relevant. Composed of the best DJs, indie and established acts, performance and visual artists.

"It is time the bar was raised. We are not putting up a stage for fans to stare at, UR1 will be a 4D experience. We have some of the most creative musicians and artists in the world participating and have given them carte blanche so come up with their "dream" performance," says Alex Omes; co-founder Ultra Music Festival.

UR1's unique capacity to create one of a kind visual atmospheres in its design combined with stellar sound will be unparalleled. It is this integration of notable members of the international art community UR1 that will bring another layer of interaction between the event and the attendee as well cross-pollinating music, art, performance and design for a bespoke once in a lifetime experience.

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