CHALLENGE | To create a real life version of Instagram, for the Lincoln Center lobby during NYC Fashion Week

SOLUTION | We aggregated top fashion bloggers tagging their instagram images with #amexfashion onto 3 gorgeous towers. These towers displayed a scrolling mix of all of these photos and the general publics. Through touch technology, viewers could scroll and like the photos, exactly like they would on their smartphones. These three towers became the darlings of all of fashion week.

Client: American Express
Agency: Momentum Worldwide
Software & Visuals by Fake Love

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