The kind folk over at Mentally Friendly asked us to help them create a series of online videos for bedding company, AH Beard. The brief was to start a conversation with consumers and establish a visual style and voice for the brand.

Using real people that we cast from the factory at AH Beard HQ, we created a series of profiles, each designed to represent an AH Beard sub-brand bed.

We wanted to imbue the stories with a warmth and sense of humour unique to each personality, and couple it with some breathtaking photography of beds being hand crafted throughout the factory.

It was important that we engaged the viewer long enough to read on about the sub-brand bed information on the website, so they could ultimately find the AH brand bed that suits them best.

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