Genentech partnered with Obscura in the creation of a digital lobby display. The installation features an interactive timeline, represented as a DNA strand endlessly flowing across a multi-screen array. Dynamic content, from photos to videos to announcements, is categorized for intuitive interaction and exploration. The display system utilizes touch and motion tracking to demonstrate Genentech’s legendary history.
For more, visit obscuradigital.com/work/genentech/