Holding a natural smile in an uncomfortable situation can be a tiresome thing, so if you have to do it, you had better do it with a bright clean smile.

CREDITS:
Agency: Untitled Content/Toronto
Creative Director: James Davis/Jamie Travis
Art Director: Daniel Del Toro
Copywriter: Adriana Leite/Ridley Yung
Production Company: Untitled Films/Toronto
Director: Jamie Travis
DP: Sean Valentini
Line Producer: Tom Evelyn
Editorial Company: Rooster
Editor: Paul Jutras
On-line: Mike Bishop/Track & Field
Color: Wade Odlum/Alter Ego
Music & Sound Design: Grayson Matthews

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