At a baseball game in Korea, the people in the crowd are anything but passive spectators—they invented thundersticks, after all. These fans cheer excitedly, knowing the future of the Korean telecom market is at stake! This time, the LG Twins came back in the bottom of the eighth to claim a 3-2 victory over the SK Wyverns, and 2 million people found a fresh excuse to buy a new cellphone.

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