taste•real undertakes the marketing of local food initiatives, saving organizations and businesses many advertising dollars, by developing new products and marketing local farm and food businesses so that members can focus on their own product. We are laying the foundation to increase production in the area to satisfy the demand of the public sector, having recently been awarded a grant to get local food into local hospitals, day cares and schools. We are also growing culinary tourism opportunities.
In Wellington and Waterloo Counties combined, $452.5 million is spent on food. If 10% of that was spent on local food, we would see an additional $45 million spent locally. We are building connections by networking between stakeholders and establishing new partnerships to achieve this. Working closely with Guelph Tourism and the Economic Development Officers of 6 of Wellington's municipalities, together we are growing one of the most vibrant, local food economies and food tourism destinations in Ontario.
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