On the 20th of October, Diesel decided to Take Pune by storm.
To launch their new line of Street wear, they decided to try something new.
A gun, wired up to the internet was set up in the middle of a mall in front of a moving target.
Passers by were encouraged to tweet @fiftyfivedsl along with #GetHit
The tweet would trigger the gun and anyone who hit the target would win 55DSL goodies.
People thronged to the gun over 3 days resulting in some astronomical outcomes