For the Cranberry-Lime commercial, the client initially wanted something "spectacular." They asked for a world that is chaotic and fantastical. Lauren and I strived to come up with a number of concept combinations that could co-exist to create a world that is unexpected, crazy, and something that is ultimately fun to look at. In the end the client went with a more subdued direction. I included these frames anyway because I like them.

Client: Smirnoff
Director: Lauren Hartstone.

Created at Imaginary Forces.

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