NIKE asked for a spot that would create anticipation for the upcoming winter and introduce their new pinnacle boot. This particular concept is based off a feeling, an itch, a fantasy any snowboarder has as the temperature begins to drop and the season approaches. I had a chance to produce this for Jamtron.
Writer & Director: David S. Friend
DP & Edit: Jeff Ledellaytner
Producer: Shaun Daley
Music: Hooray for Earth - True Loves