In this disturbing and twisting tale, director/editor James R. Petix (It Came From Detroit, Tokyo Below) explores what happens when companies go so far as to actually implant memories of their products into consumer’s minds.

The video opens with Kinetic Stereokids frontman Justin Ford arriving at a non-descript laboratory testing facility, by way of a cryptic message scrawled on the back of a business card. Ford then undergoes a series of experimental treatments by a suspicious-looking team of white-coat lab technicians that begin to cause alterations of his own memories.

Petix’s use of non-linear storytelling and sharp visual style help create an alternative reality that forces Ford (and the viewers) to piece together the puzzle for themselves.

Directed and Edited by James R. Petix
Produced By Sarah Babila
Camera, Motion Graphics and Design by Nick Forshee
Color Correction by Rick Unger
Props by Eddie Knappenburger
Stages and Post Production services generously donated by RingSide Creative

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