‘A WHOLE LOT OF LIVING’
director PETE CIRCUITT
producer PENNY FOSTER production THE SWEET SHOP
acency BRIGID ALKEMA & MARTIN GREY CLEMENGER/BBDO
vfx supervisor NICK BURRIDGE animation supervisor DAN BROWN design PETE CIRCUITT
2d painters / animators CHARLES CUMMING & EACHEN CHEN
compositing DVIR KUTSON GILBOA, NICK BURRIDGE & PETE CIRCUITT
animators DAN BROWN & PETE CIRCUITT
This commercial is quite an achievement, not least because of a gritty production period. All told we had six weeks from soup to nuts and only two weeks after we shot the location to paint all the action on the walls.
We didn't paint the animation on set because it was not practical to secure any residential location for the many weeks required to do it. The action is instead painted digitally, and because its done in computers, the real achievement lies in the trail technique.
When a character moves it leaves a history behind it. And it is this quality which was terrifically difficult to execute. The method we used to make the trails was to re-project each animated frame back upon the walls, and make it stick while the camera moved forward, following the action.
So while compositing if you wanted to review a shot you could not scrub forward in the timeline. The trails needed to compute themselves from the very first frame so you had to let it do that and this would take alot of time. So fixing bugs and errors in each shot compounded an already crazy schedule. I am very proud of our extraordinary production unit that toiled very hard to pull it off on time.
It was important to remain honest to the tools available for interior painting. So besides how the trails work, all artwork is painted predominantly with a roller, with a little detail work done with a 4" brush. We created natural digital brushes directly from what we observed when we painted on actual walls during pre-production. Initially to limit our toolset to big rollers and broad 4" brushes seemed like a big ask but when I did the initial style frames, I found I could get a tremendous amount of detail from your average roller, and it could be made to look very cool.