Identity and show package for the annual MTV event.

Starting from the root when a music artist puts pen to paper.. all the
way through to the red carpet rolling across the city, we unravel
every layer
 of anticipation, activity, glamour and hype that makes
up the EMA’s. Think of ‘Bieber-Fever’
and then add that to the sum
of the rest of the ‘parts’ which encompass this event and it’s 
build up.

The Zoetrope device encapsulates this vision. 
It is multi-layered in
its very nature with a synergy and rhythm between the many elements.
The perfect visualisation of ‘organised chaos’.

Director: Mate Steinforth
Creative Brief: Carlos Carrasco
Art Directors: Carlos Carrasco & James Walpole
Creative Director: Roberto Bagatti
Associate Creative Director: Anna Caregnato
In-house Producer: Cristina Mazzocca
Producers: Christina Geller, Christian Jacks
Artists: Remo Gambacciani, Helge Kiehl, Florian Panzer, David Weidemann, Christian Zschunke
Production Company: Sehsucht Berlin GmbH & Co KG, Berlin/Germany
Music & Sound Design: Nikolai von Sallwitz
Agency: MTV World Design Studio Milan
Client: MTV Networks International

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