Question: Lipton wanted a product website for their brand of ‘purifying’ green tea.
Insight: Nobody visits a product website for tea, unless we make it something wonderful.
Concept: We created a playful product website full of scenes of dull and dreary life you could purify with Lipton Clear Green.
Damage: The website got tons of visitors, and won the FWA website of the day award.
Role: We created the concept, scripted the scenes, supervised the animation, art-directed and launched the website.
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